The new labels will feature details about each of the particular barrels, including the age, the warehouse in which it was aged, and the date it was barreled.
The bourbon is named for Baker Beam, grand-nephew of Jim Beam and a now-retired sixth generation distiller who worked 38 years at the family’s distillery. It was first created in 1992 by Baker’s cousin Booker Noe, then Master Distiller, as a part of the Jim Beam Small Batch family.
“Baker’s Bourbon has always been a bit of a hidden gem of our portfolio,” said Fred Noe, Beam’s 7th Generation Master Distiller. “With my cousin Baker’s blessing, we’ve decided to give his namesake brand a little bit of the spotlight it deserves. We hope the folks who currently enjoy Baker’s enjoy it even more as a single barrel offering, and that some more folks want to add it to their repertoire.”