“Born and bred in the Dublin suburb of Crumlin, Dublin 12. Proper Twelve is who I am,” McGregor stated. “I wanted to make an Irish whiskey emblematic of Irish culture as a whole, and something that would showcase the great skill we possess of distilling the best Whiskey in the entire world.”
McGregor originally wanted to name the Proper Twelve whiskey after his own nickname, Notorious, but the 30-year-old entrepreneur had to settle with Proper No. Twelve after a trademark dispute.
“I come from a place called Crumlin, in Dublin 12. It’s a place dear to my heart. It’s where I learned how to fight; it made me who I am today. It’s a place I’m still very much a part of every single day of my life. So, that’s where the name came from. It’s proper Irish whiskey and twelve is my hometown,” said McGregor. “Growing up on the streets of Dublin 12, I learned the values of loyalty and hard work. I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose. I am the founder of this company and I am going to give it my all,” he continued.
“I respect other Irish whiskeys, but I am coming in strong, with passion and with purpose.” – Conor McGregor