Chum Churum - Saero Kiwi Soju

Chum Churum is one of South Korea’s leading soju brands, produced by Lotte Chilsung Beverage and widely recognized for its soft texture and modern flavour innovations. The name “Chum Churum,” meaning “like the first time,” reflects the brand’s focus on smoothness and approachable drinkability.

The Saero line represents a newer generation of Korean spirits, emphasizing cleaner profiles and contemporary flavour expressions while maintaining the social and culinary traditions associated with soju culture. Saero Kiwi blends neutral distilled spirit with natural kiwi-inspired flavouring to create a vibrant and fruit-driven profile balanced by gentle sweetness and refreshing acidity.

Advanced filtration methods contribute to the spirit’s smooth mouthfeel, while the kiwi flavour adds bright tropical and citrus notes without overwhelming the delicate structure of the base spirit. The result is a light, refreshing flavoured soju designed for casual enjoyment and easy pairing with food.

Tasting Notes

Colour
Crystal clear and bright.

Nose
Fresh aromas of ripe kiwi, green apple, citrus zest, and subtle tropical fruit notes.

Palate
Light-bodied and smooth with flavours of sweet kiwi, melon, green grape, and soft citrus balanced by gentle sweetness and refreshing acidity.

Finish
Clean, fruity, and refreshing with lingering kiwi and light tropical notes.

Serving & Pairings

Serving Suggestions
Best served well chilled or over ice. Also enjoyable mixed with sparkling water, tonic, or fruit-forward cocktails.

Pairings
Excellent with Korean barbecue, fried chicken, spicy noodles, fresh fruit, light desserts, and savoury snack foods. Its bright fruit character also complements spicy and salty dishes particularly well.